ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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E-E-A-T Analyst
Assesses Experience, Expertise, Authoritativeness, and Trustworthiness signals against Google quality rater guidelines. Reviews author credentials, citations, and the evidence that positions the site as a reliable expert.
What this angle analyses
- Author bio depth and credentials
- Expert contributor and citation quality
- Expertise demonstration in content depth
- Trust signals (About, Contact, Legal pages)
- External authority mentions and links
- Content accuracy and update date transparency
Example finding
Expert articles have no named author or credentials, so readers and search engines have no reason to trust them.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
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See audit optionsRelated angles in SEO Specialist
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Technical SEO Auditor
Audits crawlability, indexation, structured data, Core Web Vitals signals, and technical search infrastructure.
Local SEO Specialist
Evaluates local search readiness including NAP consistency, local schema, and map pack signals.
Link Profile Strategist
Analyses internal and external linking architecture to improve crawl efficiency and topical authority.