ScanalytIQby Lothringer- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
Security & data
Where your data goes when you ask us to review your website.
What we look at
The public pages of the website you ask us to review, as any visitor sees them.
We don't log in, fill in forms or access anything private unless you arrange it with us.
What we keep
Your report, the findings in it and short quotes from your pages that support them. We don't keep copies of your pages.
If you request a free report, we keep your contact details and a copy of the PDF we email you for 24 months.
Account data and analysis history are kept for 24 months after your last login, then permanently deleted. You can ask us to delete them sooner at any time.
How we visit your site
Our website checker identifies itself honestly and follows your site's robots.txt. It reads a limited number of public pages, a few at a time, and stops if your site turns it away. More about our website checker.
Who processes data
These services process data for us. We don't sell your personal data to anyone.
| Service | What it's used for | Where |
|---|---|---|
| Anthropic (opens in a new tab) Anthropic, PBC | AI analysis of the pages you ask us to review. The web address you give us and the public text of those pages. No data about the site's own visitors, and it isn't used for AI training. | United States EU Standard Contractual Clauses with the UK Addendum, under a signed Data Processing Addendum |
| Google Analytics (opens in a new tab) Google Ireland Limited | Visit statistics for this website, only if you accept analytics cookies. Cookie IDs, pages viewed, device type and approximate location. | May be outside the UK, including the United States Google Ads Data Processing Terms (EU Standard Contractual Clauses with the UK Addendum) |
| Azure Database for PostgreSQL (opens in a new tab) Microsoft Corporation | Stores your account, your reports and the records behind them. Account details, report requests and the reports we deliver. | European Union |
| Azure App Service (opens in a new tab) Microsoft Corporation | Hosts this website and the service that prepares your reports. Requests to this website, your sign-in session, and the audit and report requests you send us. | European Union |
| Azure Communication Services (opens in a new tab) Microsoft Corporation | Sends account emails and the reports you request. Your name and email address, and the email we send you. | United Kingdom Microsoft's Data Protection Addendum |
- Anthropic (opens in a new tab)Anthropic, PBC
Used for: AI analysis of the pages you ask us to review. The web address you give us and the public text of those pages. No data about the site's own visitors, and it isn't used for AI training.
Where: United States — EU Standard Contractual Clauses with the UK Addendum, under a signed Data Processing Addendum
- Google Analytics (opens in a new tab)Google Ireland Limited
Used for: Visit statistics for this website, only if you accept analytics cookies. Cookie IDs, pages viewed, device type and approximate location.
Where: May be outside the UK, including the United States — Google Ads Data Processing Terms (EU Standard Contractual Clauses with the UK Addendum)
- Azure Database for PostgreSQL (opens in a new tab)Microsoft Corporation
Used for: Stores your account, your reports and the records behind them. Account details, report requests and the reports we deliver.
Where: European Union
- Azure App Service (opens in a new tab)Microsoft Corporation
Used for: Hosts this website and the service that prepares your reports. Requests to this website, your sign-in session, and the audit and report requests you send us.
Where: European Union
- Azure Communication Services (opens in a new tab)Microsoft Corporation
Used for: Sends account emails and the reports you request. Your name and email address, and the email we send you.
Where: United Kingdom — Microsoft's Data Protection Addendum
The legal detail for each service is in our Privacy Policy.
Security basics
- Connections to this site are encrypted (HTTPS).
- Passwords are stored as one-way hashes, never in plain text.
- Only the person who runs ScanalytIQ can see client reports and audit records.
Questions
Ask us anything about your data: scanalytiq@lothringer.co.uk.