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Loyalty Programme Designer

Assesses rewards programmes, tiered membership, referral incentives, post-purchase flows, and habitual return behaviour mechanics.

What this angle analyses

  • Loyalty programme visibility and value clarity
  • Points and tier structure transparency
  • Referral programme mechanics and visibility
  • Post-purchase loyalty trigger design
  • VIP and tiered benefit communication
  • App and digital wallet loyalty integration

Example finding

The loyalty scheme is only explained in a PDF, so customers don't know what they earn per purchase.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

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