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- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Mystery Shopper
Evaluates how well the digital experience sets accurate expectations for the physical one. Reviews location clarity, click-and-collect flows, and photography authenticity.
What this angle analyses
- Location and opening hours visibility
- Click-and-collect process clarity
- Photography accuracy vs physical reality
- In-store vs online pricing consistency
- Pre-visit information completeness
- Appointment and reservation UX
Example finding
The store locations page gives addresses but no opening hours, so visitors can't tell when to call in.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options