Skip to content
🕵️

Evaluates how well the digital experience sets accurate expectations for the physical one. Reviews location clarity, click-and-collect flows, and photography authenticity.

What this angle analyses

  • Location and opening hours visibility
  • Click-and-collect process clarity
  • Photography accuracy vs physical reality
  • In-store vs online pricing consistency
  • Pre-visit information completeness
  • Appointment and reservation UX

Example finding

The store locations page gives addresses but no opening hours, so visitors can't tell when to call in.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

Want this checked on your site?

Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.

See audit options
All angles