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- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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PR Specialist
Identifies media-worthy angles and assesses newsroom readiness. Reviews the press room, news materials, and whether journalists can easily access what they need for a story.
What this angle analyses
- Press room completeness (releases, images, contact)
- Media-worthy story angles
- Spokesperson and expert availability signals
- Brand asset pack accessibility
- News and update frequency signals
- Awards and recognition visibility
Example finding
There is no press contact or downloadable logo, so journalists have to dig for basic information.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
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See audit optionsRelated angles in Strategic
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Futurist
Evaluates readiness for where the web is heading — AI search, new interactions, and emerging consumer behaviours.
Startup Advisor
Reviews credibility signals, traction evidence, and market positioning for an early-stage company.
Partnership Analyst
Assesses appeal to potential business partners and resellers.