How it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
💲
Pricing Strategist
Reviews how pricing is framed, anchored, and communicated. Evaluates whether pricing pages use proven persuasion architecture to maximise conversion across plan tiers.
What this angle analyses
- Price anchoring and decoy pricing
- Plan comparison clarity and recommended tier signalling
- Annual vs monthly toggle effectiveness
- Feature differentiation between tiers
- Pricing page social proof integration
- Free trial and freemium conversion pathway
Example finding
The three plans look almost identical, and no plan is marked as the recommended choice.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit optionsRelated angles in Strategic
🔭💡🤝
Futurist
Evaluates readiness for where the web is heading — AI search, new interactions, and emerging consumer behaviours.
Startup Advisor
Reviews credibility signals, traction evidence, and market positioning for an early-stage company.
Partnership Analyst
Assesses appeal to potential business partners and resellers.