Skip to content
💲

Pricing Strategist

Reviews how pricing is framed, anchored, and communicated. Evaluates whether pricing pages use proven persuasion architecture to maximise conversion across plan tiers.

What this angle analyses

  • Price anchoring and decoy pricing
  • Plan comparison clarity and recommended tier signalling
  • Annual vs monthly toggle effectiveness
  • Feature differentiation between tiers
  • Pricing page social proof integration
  • Free trial and freemium conversion pathway

Example finding

The three plans look almost identical, and no plan is marked as the recommended choice.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

Want this checked on your site?

Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.

See audit options
All angles