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Programmatic Ad Analyst

Evaluates publisher readiness for header bidding, supply path optimisation, and audience signal richness. Reviews whether the site maximises programmatic revenue potential.

What this angle analyses

  • Header bidding implementation signals
  • First-party data strategy
  • Audience segmentation richness
  • Supply path optimisation setup
  • Ads.txt and sellers.json compliance
  • Brand safety classification signals

Example finding

The site collects no first-party audience data, so its ad space is sold without any audience information.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

Want this checked on your site?

Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.

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