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Structured Data Specialist

Audits JSON-LD coverage, schema type appropriateness, property completeness, and rich result eligibility across all schema types. Evaluates how well structured data supports AI-powered and traditional search features.

What this angle analyses

  • JSON-LD implementation quality
  • Schema type appropriateness per page
  • Required and recommended property coverage
  • Rich result eligibility (FAQ, Product, Article, etc.)
  • Structured data errors and warnings
  • Knowledge graph entity alignment

Example finding

Product pages describe products but carry no Product markup, so search results can't show price or availability.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

Want this checked on your site?

Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.

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