ScanalytIQby Lothringer- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
Expert website audits, done for you
We run ScanalytIQ on your site and deliver a structured report — no logins, no setup, no learning curve.
An expert angle is one specialist point of view — for example a search specialist, a sceptical first-time customer or a compliance reviewer — that checks your site for the problems it knows best.
Starter Audit
Up to 3 pages · 2 expert angles
£58.80 inc. VAT
- Up to 3 pages analysed
- 2 expert angles
- Structured PDF report
- Key issues and quick wins
- Typically within 2 business days
- Questions by email. Reply to your report within 14 days and get a direct answer from the person who ran your audit.
Quality guarantee: not satisfied with the depth of any section? Tell us and we'll revise it.
Growth Audit
Up to 6 pages · 5 expert angles
£118.80 inc. VAT
- Up to 6 pages analysed
- Up to 5 expert angles
- Full PDF report
- Prioritised quick wins
- Cross-page recommendations
- Typically within 2 business days
- Includes a 20-minute walkthrough call. We go through your findings together and agree what to fix first.
Now includes
- Fix pack: ready-to-paste rewrites, metadata, alt text, structured data and accessibility fixes
Quality guarantee: not satisfied with the depth of any section? Tell us and we'll revise it.
Full Site Audit
Up to 40 pages · 10 expert angles
£214.80 inc. VAT
- Up to 40 pages analysed
- Up to 10 expert angles
- Comprehensive PDF report
- Executive summary
- Strategic recommendations
- Typically within 2 business days
- Includes a 30-minute walkthrough call covering your whole site, plus email questions for 14 days afterwards.
Now includes
- Fix pack: ready-to-paste rewrites, metadata, alt text, structured data and accessibility fixes
- Delivered under your brand: co-branded or fully white-label, with your client's name on the cover
Quality guarantee: not satisfied with the depth of any section? Tell us and we'll revise it.
Agency Bundle
5 × Full Site Audit — £99.80 each
£598.80 inc. VAT
- 5 separate site audits
- Up to 40 pages per audit
- Up to 10 expert angles per audit
- Structured PDF report per audit
- Priority turnaround — ahead of standard queue
- Typically within 1 business day per audit
- Direct access for every report in the bundle. Book a walkthrough for each client audit, or bring your questions to one call.
Now includes
- Fix pack: ready-to-paste rewrites, metadata, alt text, structured data and accessibility fixes
- Delivered under your brand: co-branded or fully white-label, with your client's name on the cover
- Competitor & Journey Bundle included, for one of the five sites
Quality guarantee: not satisfied with the depth of any section? Tell us and we'll revise it.
44% below the standard Full Site rate — built for agencies running regular client audits.
An audit is worth what you fix from it, so every report ranks its findings and starts with what to fix first.
Prices shown exclude VAT at 20%; the inclusive price is shown beneath each. VAT-registered businesses can normally reclaim the VAT.
This service is available to both businesses and individual consumers. Buying as a consumer? You have a 14-day right to cancel under the Consumer Contracts Regulations 2013. If you ask us to start sooner, you'll pay for work already done if you cancel, and the right ends once your report is delivered. Your rights under the Consumer Rights Act 2015 are unaffected. Full details.
Add to any audit
Competitor & Journey Bundle
(£238.80 inc. VAT)
Your audit shows what experts would change. This shows how you compare, and what visitors actually do.
- Side-by-side comparison with up to three competitors you name, with the moves that close the gap
- A journey audit: your key pages in order, and where visitors are most likely to give up
- A task test: an automated visitor tries a real task on your site, like finding delivery costs, and reports where it got stuck
Added to any audit. Read-only: nothing on your site is ever submitted or changed.
Included in the Agency Bundle.
Add-ons
Competitor comparison (up to 3 competitors)
Compare your site with up to three named competitors, area by area, with the moves that close the gap
+£49 + VAT (£58.80 inc. VAT)
Journey audit (2–5 pages in order)
Follow a 2–5 page path (e.g. home → product → basket) and see where visitors are most likely to give up
+£79 + VAT (£94.80 inc. VAT)
Fix pack
Ready-to-paste rewrites, metadata, alt text, structured data and accessibility fixes for the top findings
+£25 + VAT (£30 inc. VAT)
Task test
An automated visitor tries a real task on your site, like finding delivery costs, and reports where it got stuck. Read-only: nothing is ever submitted
Quoted on request
Just need one piece? Add it on its own when you request your audit.
A comparable agency audit costs £500–£2,000 and takes weeks.ScanalytIQ reviews the areas that matter for your site, typically in 2 business days — from £49 + VAT (£58.80 inc. VAT).
| DIYChatGPT / free tools | ScanalytIQ | Agency audit | |
|---|---|---|---|
| Cost | Free – £50/mo | From £49 + VAT (£58.80 inc. VAT) per audit | £500 – £2,000+ |
| Turnaround | Instant | Typically 2 business days | 2 – 6 weeks |
| Expert angles per audit | 1 (your own) | Up to 10 simultaneous | 1 – 3 specialists |
| Talk to the person who ran your audit | No — just the tool | Yes — email or call | Varies by agency |
| Output | Unstructured text — you interpret | Ranked issues, quick wins, PDF | Long report or slide deck |
| Actionability | Varies — depends on your prompting | Prioritised, ready to act on | Varies by agency quality |
| No site access needed | ✓ | ✓ | Often requires CMS / GA access |
See what you're buying
A real sample report for a fictional site — the same format and depth you'll receive. Enter your email and we'll send it across.
How it works
Tell us about your site
Submit a request with your URL and your goals — what you're trying to improve, fix, or understand.
We run the analysis
We run ScanalytIQ using the most relevant expert angles for your site type and objectives.
You get a clear report
Receive a structured PDF with ranked issues, quick wins, and ready-to-use prompts — typically within 2 business days.
Is this right for you?
A good fit if you…
- ✓Want a fast, structured outside view across SEO, UX, conversion, legal, and copy — all in one report.
- ✓Need a credible audit to justify changes to a client, board, or development team.
- ✓Are about to launch, relaunch, or run a campaign and want issues caught before they cost you.
- ✓Want a prioritised action list with clear next steps — not a dense report that sits unread.
Not the right fit if you…
- ✕Need a consultant embedded in your team with deep brand and product context — we analyse what's publicly visible, not your internal strategy.
- ✕Require a formal WCAG certification or legal compliance sign-off — this is an advisory report, not a certified audit.
- ✕Want keyword rankings, backlink data, or analytics — we analyse your site's content and experience, not off-page metrics.
- ✕Have key pages behind a login — we can only read publicly accessible content.
- ✕Expect the fixes to be implemented for you — the report tells you what and why; execution is yours.
Questions worth answering before you decide
The three we hear most often.
How is this different from using ChatGPT myself?
When you prompt ChatGPT yourself, you get one response shaped by how you framed the question. If you don't know to ask about GDPR cookie consent, above-the-fold CTA placement, or duplicate thin content — you won't get an answer about it. A ScanalytIQ audit looks at your actual pages for the issues that matter to your kind of site and ranks them, so you know what to fix first. You're not paying for AI access. You're paying for a review that knows what to look for and a prioritised list of fixes, run by someone you can talk to about it.
What if I disagree with the findings?
Good — read it critically. Every finding references something specific on your site, so you can verify each one yourself. If a finding doesn't apply to your context — your audience is different, it's an intentional design choice, you already know — discard it. The value is in the findings you hadn't considered. If a section feels thin or misses something important, tell us under the quality guarantee and we'll revisit it. Think of the report as a structured second opinion, not a verdict.
Can you audit password-protected or staging sites?
No — we can only read publicly accessible pages. No credentials, CMS access, or VPN. For staging environments, the simplest workaround is to temporarily make the staging URL publicly accessible (most platforms have a public preview mode) and submit that URL. For pages behind a login, we audit what a first-time visitor actually sees — which is usually the highest-leverage part of the site anyway: landing pages, pricing, the signup flow.
Frequently asked questions
What do I get in the report?
A structured PDF covering key issues, quick wins, and recommended next steps, written from multiple expert angles relevant to your site and goals.
How long does it take?
Reports are delivered typically within 2 business days of receiving your request.
Do I need to give you access to my site?
No. The audit analyses your publicly visible website — no logins, CMS access, or credentials required.
What happens to my data?
We only read your website's public pages. We keep your report and short quotes from your pages that support it, never copies of the pages themselves. The services we use, and where they process data, are listed on our Security & data page. Security & data
Can I request specific focus areas?
Yes. When you submit your request, tell us what you're trying to improve and we'll tailor the expert angles accordingly.
Can I talk to someone about my report?
Yes. Every audit is run by a person, not handed over by a machine, and you can talk to them about it. Starter includes email questions for 14 days. Growth and Full Site include a walkthrough call where we go through your findings together and agree what to fix first. The Agency Bundle includes a walkthrough for each client audit.
Is there a self-serve version?
A self-serve version is in development. Join the waitlist on our request page to hear when it's ready.
How is this different from free tools like Google Lighthouse?
Lighthouse measures technical performance metrics — load speed, accessibility scores, basic SEO signals. It tells you a page scores 73. ScanalytIQ tells you why your homepage isn't converting, what legal risks your T&Cs carry, how a sceptical first-time buyer reads your copy, and what a technical SEO auditor would prioritise first. It covers the commercial and strategic dimensions that automated scorers don't touch.
Is this just AI-generated content?
AI does the heavy lifting, but it isn't a generic prompt. Your site is reviewed from purpose-built expert angles, each with a specific focus, against the actual content of your pages. The output is structured: ranked issues, quick wins and ready-to-use prompts, and every finding references something real on your site that you can check yourself.
What if I'm not happy with the report?
Our quality guarantee: if you're not satisfied with the depth of any section of the report, tell us which areas need more detail and we'll revise it. It's in addition to your statutory rights. Buying as a consumer? You have a 14-day right to cancel under the Consumer Contracts Regulations 2013. If you ask us to start sooner, you'll pay for work already done if you cancel, and the right ends once your report is delivered. Your rights under the Consumer Rights Act 2015 are unaffected. Full details are in section 6 of our Terms.
What's the difference between an audit and the Competitor & Journey Bundle?
An audit reviews your site from a range of expert angles and tells you what to fix. The bundle goes further: it compares your site with competitors you name, follows a visitor's path through your key pages, and has an automated visitor try a real task, so you see how you stack up and where people actually get stuck. The bundle is added to an audit.
Can I add just one extra?
Yes. Competitor comparisons and journey audits can be added on their own, and task tests are quoted on request. Choose them when you request your audit, or ask and I'll suggest what's worth adding for your site.
What does the free Quick Scan check?
It reads up to 5 of your key pages and compares the facts they state: phone numbers, email addresses, address, company number, VAT number, opening hours, prices and founding date. If anything doesn't match, it shows you both versions and where each appears. If everything matches, it tells you that too.
Is the Quick Scan the same as an audit?
No. The Quick Scan only checks that your details are consistent. An audit is a full review of your site, run by us, with prioritised findings and fixes.
Prefer to run audits yourself? A self-serve version is in development. Join the waitlist →