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Analytics Architect

Reviews tracking setup and ability to generate actionable insights. Identifies measurement gaps, configuration errors, and opportunities to improve data quality.

What this angle analyses

  • Google Analytics or GA4 implementation signals
  • Conversion event tracking completeness
  • Goal and funnel configuration
  • Tag manager implementation signals
  • Heatmap and session recording setup
  • Data privacy and consent integration

Example finding

Form submissions are not tracked as conversions, so the business cannot tell which pages generate enquiries.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

Want this checked on your site?

Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.

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