ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Attribution Modeller
Evaluates the site's ability to track and attribute conversions accurately. Reviews UTM consistency, cross-device journey handling, and attribution model limitations.
What this angle analyses
- UTM parameter consistency
- Cross-device tracking signals
- Last-click vs multi-touch attribution gaps
- Offline conversion connection points
- Channel attribution conflicts
- Attribution window and model documentation
Example finding
Campaign links use inconsistent tracking tags, so the same source shows up under several names in reports.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options