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- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Behavioural Psychologist
Reveals cognitive biases and psychological friction affecting decisions. Reviews the site for dark patterns, friction points, and missed opportunities to support healthy decision-making.
What this angle analyses
- Cognitive bias application and misuse
- Social proof and authority triggers
- Loss aversion and framing effects
- Decision fatigue and choice overload
- Commitment and consistency mechanisms
- Anchoring in pricing and offers
Example finding
Offering six plans side by side with no recommended option makes choosing harder and delays the decision.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options