ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Emotional Intelligence Analyst
Evaluates the emotional tone and human connection the site creates. Reviews whether the brand communicates empathy, warmth, and genuine understanding of customer feelings.
What this angle analyses
- Empathy in copy and messaging
- Emotional journey through the site
- Human voice vs corporate tone
- Vulnerability and authenticity signals
- Customer pain point acknowledgement
- Emotional CTA language
Example finding
The 'Our story' page lists dates and milestones but never says why the founders care about the problem.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
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