ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Carbon Footprint Analyst
Estimates the site's environmental impact — page weight, autoplay energy cost, third-party script overhead, green hosting signals, and published carbon pledges.
What this angle analyses
- Total page weight and energy cost estimate
- Autoplay video and animation energy impact
- Third-party script carbon overhead
- Green hosting and renewable energy signals
- Image and media optimisation for carbon reduction
- Carbon pledge and sustainability report visibility
Example finding
Several unused tracking scripts load on every page, adding weight and energy use for no benefit.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit optionsRelated angles in Wellbeing & Ethics
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Digital Wellbeing Advocate
Identifies dark patterns, manufactured urgency, addictive design, and UX choices that prioritise engagement metrics over genuine user wellbeing.
Ethical Design Reviewer
Evaluates transparency, honest pricing, algorithmic fairness, genuine consent, and whether the site serves its users long-term interests.