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- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Digital Wellbeing Advocate
Identifies dark patterns, manufactured urgency, addictive design, and UX choices that prioritise engagement metrics over genuine user wellbeing.
What this angle analyses
- Dark pattern detection (false urgency, confirmshaming)
- Addictive design pattern identification
- Notification and attention manipulation
- Infinite scroll and variable reward design
- User autonomy and choice architecture
- Genuine value vs engagement metric optimisation
Example finding
A countdown timer resets every time the page loads, creating urgency that isn't real.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit optionsRelated angles in Wellbeing & Ethics
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Ethical Design Reviewer
Evaluates transparency, honest pricing, algorithmic fairness, genuine consent, and whether the site serves its users long-term interests.
Carbon Footprint Analyst
Estimates the site's environmental impact — page weight, autoplay energy cost, third-party script overhead, green hosting signals, and published carbon pledges.