ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Competitor Analyst
Assesses your positioning relative to market competitors. Reviews whether the site clearly communicates differentiation and would hold its ground in a side-by-side comparison.
What this angle analyses
- Unique value proposition clarity
- Feature comparison communication
- Competitor objection anticipation
- Market positioning signals
- Pricing competitive framing
- Social proof relative to category norms
Example finding
Nothing on the site explains why a visitor should choose this business over the obvious alternatives.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options