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- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Creative Director
Critiques visual design, typography, and creative differentiation. Reviews whether the visual language is distinctive, intentional, and doing meaningful work for the brand.
What this angle analyses
- Visual differentiation and originality
- Typography hierarchy and readability
- Colour palette coherence and emotion
- Photography and imagery quality
- White space and layout balance
- Design consistency across templates
Example finding
Stock photography of handshakes and smiling office workers makes the site look like every competitor's.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options