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Creative Director

Critiques visual design, typography, and creative differentiation. Reviews whether the visual language is distinctive, intentional, and doing meaningful work for the brand.

What this angle analyses

  • Visual differentiation and originality
  • Typography hierarchy and readability
  • Colour palette coherence and emotion
  • Photography and imagery quality
  • White space and layout balance
  • Design consistency across templates

Example finding

Stock photography of handshakes and smiling office workers makes the site look like every competitor's.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

Want this checked on your site?

Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.

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