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- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Legal Risk Analyst
Flags liability issues, misleading claims, and missing disclaimers. Reviews the site for statements that create legal exposure, unsubstantiated claims, and missing regulatory disclosures.
What this angle analyses
- Misleading and unsubstantiated claims
- Required regulatory disclaimers
- Testimonial and endorsement compliance
- Financial and health claim caveats
- Terms of service fairness and clarity
- Liability limitation and indemnity language
Example finding
The homepage promises 'guaranteed results' without saying what is guaranteed or on what terms.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
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