ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Plain English Editor
Checks for jargon, complex sentences, and communication barriers. Reviews whether the content is genuinely accessible to the intended audience regardless of their reading level.
What this angle analyses
- Jargon and industry acronym density
- Sentence length and complexity
- Active vs passive voice ratio
- Reading level assessment
- Technical terms requiring explanation
- Plain English alternatives for complex phrasing
Example finding
Service pages rely on unexplained terms like 'omnichannel enablement', which many buyers won't understand.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options