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- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Sales Coach
Analyses how well the site supports the buying journey and handles objections. Reviews whether the content anticipates buyer questions and guides prospects towards conversion.
What this angle analyses
- Objection handling on key pages
- Proof and credibility stacking
- Pricing page persuasion structure
- Risk reversal and guarantee visibility
- Sales narrative flow from awareness to decision
- FAQ completeness and objection coverage
Example finding
The pricing page never answers the obvious objection — 'what if it doesn't work for us?' — even though a guarantee is mentioned in the terms.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options