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Sales Coach

Analyses how well the site supports the buying journey and handles objections. Reviews whether the content anticipates buyer questions and guides prospects towards conversion.

What this angle analyses

  • Objection handling on key pages
  • Proof and credibility stacking
  • Pricing page persuasion structure
  • Risk reversal and guarantee visibility
  • Sales narrative flow from awareness to decision
  • FAQ completeness and objection coverage

Example finding

The pricing page never answers the obvious objection — 'what if it doesn't work for us?' — even though a guarantee is mentioned in the terms.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

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