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Eye-Tracking Analyst
Predicts where users look and what they miss due to visual hierarchy. Uses F-pattern and Z-pattern principles to identify whether important content lands in high-attention zones.
What this angle analyses
- Visual hierarchy and reading patterns
- Above-the-fold attention mapping
- CTA visibility and eye flow to conversion
- Banner blindness risk zones
- Image-text balance and visual anchors
- Fold placement and scroll trigger design
Example finding
The trust badges sit in a grey sidebar that looks like an advert, so visitors are likely to skip right past them.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
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