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- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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UX Researcher
Analyses usability, cognitive load, and whether the design meets user needs. Applies research-backed principles to identify where the interface creates confusion, frustration, or abandonment.
What this angle analyses
- Cognitive load and information density
- User flow clarity and task completion
- Navigation labelling and discoverability
- Error prevention and recovery design
- Mental model alignment
- Interaction feedback and affordances
Example finding
The booking flow asks visitors to create an account before showing available dates, a step that makes many people give up.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
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