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- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Information Architect
Analyses navigation structure and whether users can find what they need. Reviews how content is organised, labelled, and linked across the site.
What this angle analyses
- Navigation taxonomy and labelling
- Site search effectiveness
- Breadcrumb and wayfinding clarity
- Category and tag structure
- Content relationships and cross-linking
- User mental models vs site structure
Example finding
Pricing is only reachable from a footer link labelled 'Resources', so people looking for it give up.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options