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Information Architect

Analyses navigation structure and whether users can find what they need. Reviews how content is organised, labelled, and linked across the site.

What this angle analyses

  • Navigation taxonomy and labelling
  • Site search effectiveness
  • Breadcrumb and wayfinding clarity
  • Category and tag structure
  • Content relationships and cross-linking
  • User mental models vs site structure

Example finding

Pricing is only reachable from a footer link labelled 'Resources', so people looking for it give up.

Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.

Want this checked on your site?

Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.

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