ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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First-Time Visitor
Assesses first impressions and whether the site answers immediate questions. Reviews what a brand-new visitor understands within the first 5 seconds.
What this angle analyses
- 5-second clarity test on headline
- Value proposition immediacy
- Trust signals visible without scrolling
- Next step clarity for new visitors
- Jargon and assumed knowledge
- Initial loading experience and first paint
Example finding
Within the first screen it isn't clear what the business sells or who it is for.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options