ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Sceptical Customer
Questions every claim and identifies what erodes visitor trust. Reviews evidence quality, review authenticity, and whether the site handles doubt and hesitation.
What this angle analyses
- Claim substantiation and evidence quality
- Review and testimonial authenticity signals
- Refund and returns clarity
- Contact and company transparency
- Overpromising language and hype detection
- Third-party validation and certifications
Example finding
Testimonials are signed 'J., London' with no surname or company, so they read as unverifiable.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
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