ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
🛒
Impulse Shopper
Tests urgency triggers, friction, and emotional appeal in the purchase path. Reviews whether the site capitalises on high-intent moments or lets them slip away.
What this angle analyses
- Urgency and scarcity signals
- One-click or low-friction purchase paths
- Emotional product presentation
- Cross-sell and upsell opportunities
- Payment method variety and trust signals
- Post-add-to-cart momentum
Example finding
The delivery cost only appears at the final checkout step, which kills the impulse to buy.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options