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- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
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Gen Z Visitor
Evaluates relevance, authenticity, and cultural currency for 18–27 year-olds. Reviews social proof formats, content style, and brand values alignment with Gen Z expectations.
What this angle analyses
- Authenticity and anti-corporate tone signals
- TikTok and social-native content formats
- Values alignment and brand ethics visibility
- Speed and mobile-first experience
- Community and co-creation opportunities
- Short-form content and visual-first design
Example finding
Sustainability values are mentioned on the About page but nowhere near the products, where they would influence the decision.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options