ScanalytIQby LothringerHow it worksFeaturesPricingRequest auditLog in
- Agencies & heads of SEOBack up your recommendations and win the work that comes after the rankings.
- Marketing agenciesMake sure the pages your campaigns send people to are ready to convert.
- Freelance web designersShow clients what to fix, and why, before you quote.
- SME ownersSee why visitors aren't calling, booking or buying, and what to change first.
- E-commerce brandsFind what's costing you orders, from product page to checkout.
♻️
Sustainability-Conscious Buyer
Reviews ethical credentials and sustainability communication. Evaluates whether claims are substantiated, specific, and compliant with greenwashing regulations.
What this angle analyses
- Sustainability claims specificity and evidence
- Greenwashing risk detection
- Supply chain and sourcing transparency
- Carbon and environmental metric disclosure
- B Corp and certification display
- Packaging and end-of-life product information
Example finding
The 'eco-friendly' label isn't backed by any detail about materials or sourcing, which invites greenwashing concerns.
Illustrative: the kind of issue this angle looks for. Every audit reports on your own site.
Want this checked on your site?
Request an audit: a prioritised report with key issues, quick wins and ready-to-use AI prompts, typically within 2 business days.
See audit options